The next EFMD Marketing, External, and Alumni Relations Conference will take place in ancient Greece! Hosted by ALBA Graduate Business School, join us from 26 to 28 March for two invigorating days of insights, connections, and inspiration.

It will be the opportunity to meet and network with peers from approximately 20 different countries under the theme « Navigating Future Marcom Trends with an Inner Compass. »

• EXPLORE the future of marketing and how to effectively target the next generation by understanding their preferences and behaviours and reshaping traditional marketing strategies;
• EXAMINE the sustainable inner development goals, emphasising the importance of personal reflection in cultivating a sustainable mindset and achieving personal growth;
• ADDRESS dealing with geopolitical challenges in international markets, including strategies for adapting to an era of rapid changes;
• ANALYSE the importance of empowering a data science culture with tips on using data-driven strategies to optimise customer journeys for increased engagement, loyalty, and business growth;
• CONSIDER the weight of incorporating sustainability practices into marketing strategies, showcasing successful examples of professionals paving the way for a more ethical and environmentally conscious approach to marketing.

Register now and take advantage of early bird conference fee until 20 December.