The 7th Workshop on Export Management invites researchers, practitioners, and scholars to submit papers that address the diverse challenges and opportunities shaping the field of export management. In today’s interconnected world, exporters face complex issues, including geopolitical tensions, economic crises, and the rapid digitalization of trade.

This year, the workshop will focus on Digital Transformation and Supply Chain Optimization. As global trade increasingly relies on digital infrastructure and efficient supply chains, organizations are compelled to adopt innovative technologies to remain competitive. Digital transformation reshapes traditional export strategies by enabling more agile, resilient, and transparent supply chains. The workshop aims to spark dialogue on these advancements, fostering a deeper understanding of how digital solutions can help exporters adapt to a rapidly evolving landscape and sustain their growth in the global market.

HEM Business & Engineering School, Rabat, Morocco
Navigating the New Landscape of Export: Challenges and Opportunities Amidst Crises, Conflicts, and Digital Transformation

This year’s workshop will feature Professor Ghasem Zaefarian, Associate Professor of Marketing at Leeds University Business School, who will deliver a keynote address on the topic, drawing on his expertise in business marketing and international marketing research. Professor Zaefarian’s insights will be invaluable for participants seeking to deepen their understanding of these critical issues in export management.

Unlike previous editions, which were organized in Paris, other cities in France, and Switzerland, this year’s workshop marks the first time it is held outside Europe, in an African country. The event will take place in Rabat, the capital of Morocco, a nation experiencing remarkable growth due to its industrial evolution, digitalization, and increasingly diversified export offerings. It will be hosted at the research center of HEM Business & Engineering School, providing an inspiring setting for discussions on the future of export management and reflecting Morocco’s dynamic role in global trade.