La 3e édition de la conférence International Society for Luxury Management (ISLUX) se tiendra le 5 mars 2026 à l’EDC Paris Business School, à La Défense (Puteaux, France). Placée sous le thème « Luxury Branding at the Crossroads: Heritage, Innovation, and Hype », la conférence réunira chercheurs et praticiens autour des enjeux contemporains du management du luxe, entre tradition et innovation. Les participants sont invités à soumettre un résumé étendu (500 mots maximum) sur des travaux conceptuels ou empiriques abordant les transformations du luxe à l’ère de la durabilité, du digital et des nouvelles technologies. La date limite de soumission est fixée au 10 décembre 2025. Une conférencière invitée, la professeure Jacqueline K. Eastman (Florida Gulf Coast University, co-rédactrice en chef du Journal of Consumer Behaviour), interviendra lors de cette édition. Un appel spécial à communications est également ouvert dans le Journal of Marketing Management sur le thème « Blending New and Old Frontiers in Luxury Branding ».Call for Extended Abstracts

The 3rd ISLUX (International Society of Luxury Management) Meeting 2026

Location: EDC Paris Business School, Paris La Défense, Puteaux, France
Conference date: March 5, 2026

Call for extended abstracts:

https://3rdislux2026.sciencesconf.org/data/pages/3rd_ISLUX_Meeting_v.published_1.pdf

Conference theme: Luxury Branding at the Crossroads: Heritage, Innovation, and Hype

The 3rd International Society for Luxury Management (ISLUX) Meeting seeks to bring together contributions around the theme of “Luxury Branding at the Crossroads: Heritage, Innovation, and Hype”. We invite submissions of extended abstracts (maximum 500 words) focused on this topic.

The complexity of the matter calls for an interdisciplinary perspective, with research rooted in diverse literatures being welcome (e.g., Marketing, Strategy, Operations and Supply Chain Management, Finance, Human Resources Management, Sustainable Management). Topics of interest include, but are not limited to:

• Benefits and risks of making structural changes in conventional luxury business practices
• Strategies for managing luxury brand crises and building brand resilience
• Unexpected outcomes of violating customer expectations in managing luxury brands
• Integration of AI into luxury brand management
• Leveraging luxury service experience through augmented reality and metaverse
• The impact of technology-driven innovation on luxury brands Implications of digital disruption on luxury brands
• Brand impact of luxury product innovations
• Customer adoption of and resistance to alternative (e.g., vegan leather), recycled, or next-generation materials (e.g., biomaterials) in luxury product design
• Establishing new metrics to capture the performance of luxury innovation
• The challenges and opportunities for luxury innovation

Important dates:

• Abstracts submission:  10 December 2025
• Notification of acceptance: 10 January 2026
• Registration until:  10 February 2026
• Conference date: 5 March 2026

Registration fees:

• Regular fee: 140 €
• Ph.D. Student fee: 95 €

Distinguished Keynote Speaker:

Prof. Dr. Jacqueline K. Eastman
Alico Eminent Scholar & Professor of Marketing
Lutgert College of Business Florida Gulf Coast University, USA
Co-Editor in Chief, Journal of Consumer Behaviour

Publication opportunities:

Special Session on the Call for Papers – Journal of Marketing Management – “Blending New and Old Frontiers in Luxury Branding: Managing trends, heritage, tradition, and hype”

See the full CfP here – www.jmmnews.com/luxury-branding

Conference chair contacts for inquiry:

• Camila Lee Park, Ph.D. – Associate Professor, EDC PBS, OCRE, Sup de Luxe, France – cleepark@edcparis.edu
• Mauro Fracarolli Nunes, Ph.D. – Associate Professor, EDC PBS, OCRE, Sup de Luxe, France – mfracarollinunes@edcparis.edu
• Hyunju Shin, Ph.D. – Associate Professor, Kennesaw State University, USA – hshin13@kennesaw.edu